SOS Kit Aid


London schools who have limited or no access to sport received cricket kit donated to LV= SOS Kit Aid at Lord’s last week (3 May). The day represented the next step in the ground-breaking scheme’s ambitious pledge to recycle over 25,000kgs of sporting equipment by the end of the year.

LV= SOS Kit Aid, in partnership with The Lord’s Taverners, provides disadvantaged youngsters in the UK and overseas with recycled cricket and rugby kit. Kit collected at Lord’s will be used to directly benefit disadvantaged young people in the area.

To encourage as many people as possible to donate kit, Middlesex CCC offered free entry to Day 1 of the LV= County Championship match contested by Middlesex CCC and Worcestershire CCC for anyone donating a piece of kit.
Eight local schools received full sets of cricket equipment during the lunch interval at the Home of Cricket. Bridge Academy (Hackney), Burlington Danes (Hammersmith & Fulham), Capital City Academy (Willesden), Hammersmith Academy (Hammersmith & Fulham), Pimlico Academy (Westminster), Stoke Newington (Hackney), Stepney Green (Tower Hamlets) and Highbury Grove (Islington) have all benefited, after being presented with kit by former England cricket captain Chris Cowdrey and England women’s cricket star, Ebony Rainford-Brent.

John Broadfoot, Founder of SOS Kit Aid, said: “We were delighted that Middlesex County Cricket Club once again, kindly agreed to hold a kit collection and recycling day for LV= SOS Kit Aid. Thousands of young people across the UK who want to play cricket and rugby are unable to. Every kilo of unwanted kit donated to LV= SOS Kit Aid helps a budding young cricketer or rugby player to enjoy the sport they love.”

Samantha Preece, LV=  Social Responsibility Manager, said: “The work of the LV= SOS Kit Aid programme is vital in opening up sport to children from all backgrounds while also saving tonnes of unwanted sportswear from going to waste. Our aim is to support the thousands of children who are unable to try the sport as they simply have no kit. We are a proud supporter of rugby and cricket in the UK and hope that this programme will encourage the next generation of talent into the sport.”

After joining forces with LV= and The Lord’s Taverners in May 2011 to expand the scheme’s reach, LV= SOS Kit Aid was voted ‘best community recycling initiative’ at the Awards for Excellence and has received the backing of Prime Minister, David Cameron, and Sports Minister, Hugh Robertson. The scheme has seen schools, clubs and the public donate their unwanted rugby and cricket kit to give disadvantaged children access to sport and create opportunities which would not have previously been available.