SOS Kit Aid


Samoa has become the latest country to benefit from ground-breaking recycling scheme LV= SOS Kit Aid, after the Samoa Rugby Union received a donation of rugby kit this week. The delivery will help make a positive and tangible impact on young people's lives by giving children of all abilities and backgrounds the chance to participate in rugby.

The donation provided the Samoan’s with over 700 kgs of essential kit, including rugby playing and training shirts, shorts, rugby bottles, balls, boots, bags, scrum caps, socks and tracksuits, all of which will assist the development of junior rugby in Samoa.

Samoan rugby star Daniel Leo and Jamie Jewell of the UK charity Reach were the men behind the delivery and Joint CEO of LV= SOS Kit Aid, John Broadfoot, was delighted to be able to help young aspiring rugby players on the Pacific Island: “Everyone around the rugby world loves and enjoys the style of Samoan rugby. So when we were approached by Dan Leo we were delighted. We are sure the kit will be put to good use and help young Samoan rugby stars of the future.”

Samoa Rugby Union President, Hon Tuiloma Lameko, said: “Thank you to both Daniel and Jamie for the amount of time and effort they have put in to help the development of rugby in Samoa. I would also like to express my sincere thanks to John Broadfoot, in assisting with the shipment of these gifts. This is not the first time LV= SOS Kit Aid has helped Samoa, so I am certain that this warm relationship will continue in the future, thank you very much.”

In 2010, SOS Kit Aid broke new ground with its first delivery to Oceania and the distribution of much needed training kit to the Samoan rugby communities affected by the tragic 2009 tsunami.

After joining forces with LV= and The Lord’s Taverners in May 2011 to expand the scheme’s reach, LV= SOS Kit Aid was voted ‘best community recycling initiative’ at the Awards for Excellence and has received the backing of Prime Minister, David Cameron, and Sports Minister, Hugh Robertson. The scheme has seen schools, clubs and the public donate their unwanted rugby and cricket kit to give disadvantaged children access to sport and create opportunities which would not have previously been available.